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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
Episodes
Wednesday Dec 11, 2024
Wednesday Dec 11, 2024
The real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It’s your best method for engaging your database, nurturing leads, and generating interest for your brand.
In a year when 6-8% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia’s Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action.
Vanessa unpacks her strategy for taking your newsletters to the next level and giving your audience the content they really want. You’ll learn her strategy for:
- Subject lines
- Email frequency
- Leveraging listings
- Valuable content
- Driving engagement
Watch or listen, now, and make your real estate email newsletter the factor that sets you apart from the competition.
In this episode, they discuss…
0:00 – Mass email strategy
3:15 – Vanessa’s email marketing strategy
6:28 – The subject line
12:18 – Results of email marketing
15:08 – Weekly frequency
19:25 – Mistakes & where to start